Liftoff – A/B Test & CRO
Liftoff makes A/B testing simple, so you can find what converts and optimize your sales
Works with: Checkout

Overview
What Liftoff A/B Test does for you.
Liftoff helps you make confident decisions about your store by testing real changes with real visitors. Create A/B tests for product content, prices, shipping rates, and checkout, then split traffic between variants automatically. Each visitor sees a consistent version, and conversions are tracked for you. Liftoff calculates which variant performs with higher conversion rates and can pick the winner on its own. Segment by device, location, or campaign, and get reports sent to your inbox.
Languages: English, Chinese (Simplified), Chinese (Traditional), Spanish, French, Dutch, Portuguese (Portugal), Portuguese (Brazil), Italian, Hindi, German, Vietnamese, Finnish, and Greek
Key features
- 01Test product content, prices, shipping flows
- 02Split traffic automatically with consistent visitor variants
- 03Track conversions and see which variant wins
- 04Auto-select winners and get significance alerts
- 05Segment by device, location, or campaign source
See Liftoff A/B Test in action

launch a test in a few steps 
test prices without the risk 
see which variant wins
Pricing
Start free, upgrade when ready.
Prices in USD, billed through Shopify. See the latest pricing on the Shopify App Store.
Free
Free
- Up to 3 active A/B tests
- 1,000 visitors/month tracked
- Content & headline testing
- Basic analytics & reports
- 7-day data retention
Growth
$19 /month
or $190/year and save 17%
- Up to 10 active A/B tests
- 50,000 visitors/month tracked
- Content & headline testing
- Price A/B testing
- Statistical significance alerts
- 90-day data retention
Scale
$49 /month
or $490/year and save 17%
- Unlimited active A/B tests
- 250,000 visitors/month tracked
- 1-year data retention
Enterprise
$149 /month
or $1,490/year and save 17%
- Unlimited active A/B tests
- Unlimited visitors tracked
- Advanced segmentation & targeting
- Customer tag & visitor-type targeting
Help when you need it
22 apps · one team
Try Liftoff A/B Test free.
Install from the Shopify App Store in a few clicks. Free plan · paid plans from $19/month.
- 4.8 from 412 Shopify reviews
- 8 Built for Shopify apps
- Free plan or free install