Email Notifications Guide

Email Notifications allow you to receive scheduled analytics reports directly in your inbox. Stay informed about your store’s performance without logging into the app.

Overview

The Email Notifications feature lets you:

• Schedule automated analytics reports
• Choose report frequency (daily, weekly, monthly)
• Select which reports to include
• Send to multiple recipients
• Customize email subject lines

Plan Availability

Feature	Free Plan	Pro Plan
Standard Reports Email	Yes	Yes
eCommerce Reports Email	No	Yes
All scheduling options	Yes	Yes
Multiple recipients	Yes	Yes

Accessing Email Notifications

1. Open the Analyzely app from your Shopify Admin
2. Click Email Notifications in the sidebar navigation
3. Or click Configure in the Email Status card on the dashboard

Prerequisites

Before configuring email notifications, ensure:

1. Your Google account is connected
2. A GA4 property is selected and saved
3. Your Measurement ID is configured
4. You have valid email addresses for recipients

Note: If you see an empty state, complete the Google Analytics Setup first.

Enabling Email Reports

Turn On Email Notifications

1. Locate the Email Reports toggle at the top of the page
2. Click the toggle to switch it to ON
3. The toggle will show “Enabled” with a green badge

Statistics Display

When enabled, you will see email statistics:

Statistic	Description
Emails Sent	Total number of reports sent
Last Sent	Date of the most recent report
Next Scheduled	Date of the next scheduled report

Schedule Configuration

Frequency Options

Choose how often you want to receive reports:

Frequency	When Reports Are Sent
Daily	Every day at your chosen time
Weekly	Once per week on your chosen day
Monthly	Once per month on the 1st

Day of Week (Weekly Reports)

If you select Weekly frequency:

1. A Day of Week dropdown will appear
2. Select which day you want to receive the report
3. Options: Monday through Sunday

Time of Day

Set what time you want reports delivered:

1. Use the Time field to select your preferred time
2. Time is based on your store’s timezone
3. Reports will be sent around this time (may vary by a few minutes)

Tip: Choose a time when you typically review business metrics, like morning start or end of day.

Report Configuration

Report Types

Select which reports to include in your email:

Standard Reports

• Available on all plans
• Includes: Sessions, Page Views, Bounce Rate, Top Pages, Referrers
• Always available to select

eCommerce Reports

• Requires Pro plan
• Includes: Revenue, Transactions, Conversion Rate, Top Products
• Shows “Pro only” badge on Free plan

To select report types:

1. Check the box next to Standard Reports
2. Check the box next to eCommerce Reports (Pro plan only)
3. At least one report type must be selected

Validation: You must select at least one report type when email notifications are enabled.

Email Format

Choose how your reports are formatted:

Format	Description
HTML Email	Rich formatting with charts and styling
Summary Text	Plain text summary of key metrics

HTML Email Features:

• Visual charts and graphs
• Color-coded metrics
• Professional formatting
• Better for review and sharing

Summary Text Features:

• Compact and quick to read
• Works on all email clients
• Lower bandwidth usage
• Good for quick checks

Email Recipients

Primary Email Address

Enter the main email address to receive reports:

1. Type your email address in the Primary Email field
2. This email is required for email notifications to work
3. Must be a valid email format (e.g., you@example.com)

Additional Recipients

Add more email addresses to receive reports:

1. Click Add Email button
2. Enter the additional email address
3. Repeat for each recipient
4. Click the delete icon to remove an email

Tips for multiple recipients:

• Add team members who need regular updates
• Include stakeholders or partners
• Add your personal email as backup
• Each email must be valid format

Validation

The app validates email addresses:

• Format must be valid (name@domain.com)
• Empty fields will show an error
• Duplicate emails are allowed but not recommended

Email Customization

Custom Subject Line

Personalize the email subject:

1. Enter your custom subject in the Custom Subject field
2. Leave blank to use the default subject
3. Use variables for dynamic content:
   • [Store Name] – Replaced with your store name
   • [Date] – Replaced with the report date

Example subjects:

• Weekly Analytics Report - [Store Name]
• [Store Name] - Analytics for [Date]
• Your Store Performance Update

Testing Your Configuration

Send Test Email

Before relying on scheduled emails, send a test:

1. Complete all configuration settings
2. Click Save to save your settings
3. Click Send Test Email in the page header
4. Check your inbox for the test email

What to check in the test email:

• Email arrives at all recipient addresses
• Subject line displays correctly
• Report data is accurate
• Charts and formatting appear properly (HTML format)
• Links work correctly

Generate Report Now

Create an immediate report outside the schedule:

1. Click Generate Report Now in the page header
2. The app will generate and send the report
3. Check your inbox for the report

This is useful for:

• Getting an immediate report
• Testing before an important meeting
• Verifying configuration changes

Saving Your Settings

After making any changes:

1. A save bar will appear at the top of the page
2. Click Save to apply your changes
3. Wait for the success confirmation
4. To undo changes, click Discard

Understanding Email Report Content

Standard Report Email Includes

Section	Content
Summary	Sessions, Page Views, Bounce Rate
Comparison	Change vs previous period
Top Pages	Most viewed pages
Traffic Sources	Where visitors came from
Geography	Top countries

eCommerce Report Email Includes (Pro)

Section	Content
Revenue Summary	Total revenue, transactions
Conversion	Conversion rate
Average Order Value	AOV metric
Top Products	Best selling items
Performance	Comparison to previous period

Best Practices

Recommended Configuration

Setting	Recommendation	Reason
Frequency	Weekly	Good balance of insight and frequency
Day	Monday	Start week with previous week’s data
Time	8:00 AM	Review with morning coffee
Reports	Both (if Pro)	Complete picture of performance
Format	HTML	Better visualization

Who Should Receive Reports

Role	Recommendation
Store Owner	Yes – primary recipient
Marketing Manager	Yes – for campaign insights
Operations	Optional – for inventory planning
External Partners	Optional – if sharing metrics

Avoiding Email Overload

• Daily reports can be overwhelming – use for high-activity stores
• Weekly is ideal for most stores
• Monthly is good for stakeholder updates
• Consider different frequencies for different recipients

Troubleshooting

Not Receiving Emails

1. Check spam/junk folder: Reports may be filtered
2. Verify email address: Check for typos
3. Check email notifications are enabled: Toggle must be ON
4. Verify Google account connection: Must be connected
5. Send a test email: Use the test button to verify

Emails Going to Spam

1. Add the sender email to your contacts
2. Mark emails as “Not Spam”
3. Create a filter to always deliver these emails
4. Check with your email provider’s settings

Wrong Data in Reports

1. Verify correct GA4 property is selected
2. Check date range expectations
3. Ensure events are tracking properly
4. Compare with in-app reports for accuracy

Test Email Works but Scheduled Emails Do Not

1. Verify the schedule is correctly configured
2. Check that settings were saved
3. Wait for the scheduled time to pass
4. Contact support if issues persist

Related Guides

• Dashboard Overview
• Standard Reports
• eCommerce Reports (Pro)
• Google Analytics Setup